About
For over 17 years, I’ve loved advertising and hated advertising like only someone truly in love with advertising can.
For over 17 years, I’ve
loved advertising and
hated advertising like
only someone truly in love
with advertising can.
When I was a toddler, the only way to shut me up when I was crying was to plonk me in front of the television and make me watch ads. Not cartoons. Not Bollywood films with dizzyingly fast costume changes to keep my underdeveloped brain hooked. Ads. So, my dad painstakingly recorded commercials onto a VHS tape (yes, I’m that many years old), which he’d pop into a VCR whenever his sanity was being threatened. A few years later, the only way to get me to drink milk was to tell me that the Onida Devil (yes, I really am THAT many years old) would take me away if I made a fuss. So, it’s safe to say that advertising has had a bit of an influence on me. And when at the age of 20 I finally joined advertising, it came as a surprise to no one - least of all my parents who’d fallen back on it on more than one occasion for their peace of mind.
It’s now been over 17 years since I first joined the industry and even today, I’m as fascinated by ads as when I was three years old. Only instead of the Onida Devil, my worst fears are losing a pitch, an unpaid invoice, and a disrespectful client - not always in that order.
Reasons To Work With Me
Having spent the first seven years of my career on the agency side and nine on the brand side,
I bring the right mix of right-brained + left-brained thinking to the table. While the agency side taught me my craft, the brand side taught me how to think solutions - not just ads. Brands like Swiggy and Blissclub also offered me front row seats to how businesses are built, which taught me to empathise with clients. (At least the nice ones.)
As an independent Creative, I bring agency-like finesse and craft with the nimbleness only a
one-woman-army can afford. At the same time, I have a strong network of other Creatives
for projects that need more hands and brains than just mine.
I have a very fragile ego. Which means I care very deeply about what people think of my work. This in turn means that I work really hard to make sure my work falls squarely on the spectrum of good to great - even on my worst days.
Services
Activations
On-ground Online Direct
Not every brand needs a film. Or really big media spends. Sometimes, you just need a little something that turns heads and gets people to say, “Did you see that?!”
Copywriting
Press Ads Outdoor Ads Packaging
I still believe in the power of a good headline and love classic copy-led work. For words that AI can’t write (yet), hit me up with a brief.
Scripts
TV Commercials Digital Films
My strong suit and what I enjoy the most. Once the script is locked, I do everything from finding the right production partners to overseeing shoots and edits - yes, just like an agency.
Strategy
Brand Positioning Campaign Strategy
Sometimes, you have a problem but not a brief. And that’s perfect. I’m happy to work closely with you to arrive at a solution together - from how we position the brand to what we tell the audiences.
Consulting
Creative Team Audit Hourly Consultations Part-time In-house Creative Director
If you don’t know where to start with building creative teams, just need a sounding board, or need a Creative Director but don’t have the budget for it, getting me on board as a consultant is always an option.
Activations
On-ground Online Direct
Not every brand needs a film. Or really big media spends. Sometimes, you just need a little something that turns heads and gets people to say, “Did you see that?!”
Copywriting
Press Ads Outdoor Ads Packaging
I still believe in the power of a good headline and love classic copy-led work. For words that AI can’t write (yet), hit me up with a brief.
Scripts
TV Commercials Digital Films
My strong suit and what I enjoy the most. Once the script is locked, I do everything from finding the right production partners to overseeing shoots and edits - yes, just like an agency.
Strategy
Brand Positioning Campaign Strategy
Sometimes, you have a problem but not a brief. And that’s perfect. I’m happy to work closely with you to arrive at a solution together - from how we position the brand to what we tell the audiences.
Consulting
Creative Team Audit Hourly Consultations Part-time In-house Creative Director
If you don’t know where to start with building creative teams, just need a sounding board, or need a Creative Director but don’t have the budget for it, getting me on board as a consultant is always an option.
Activations
On-ground Online Direct
Not every brand needs a film. Or really big media spends. Sometimes, you just need a little something that turns heads and gets people to say, “Did you see that?!”
Copywriting
Press Ads Outdoor Ads Packaging
I still believe in the power of a good headline and love classic copy-led work. For words that AI can’t write (yet), hit me up with a brief.
Scripts
TV Commercials Digital Films
My strong suit and what I enjoy the most. Once the script is locked, I do everything from finding the right production partners to overseeing shoots and edits - yes, just like an agency.
Strategy
Brand Positioning Campaign Strategy
Sometimes, you have a problem but not a brief. And that’s perfect. I’m happy to work closely with you to arrive at a solution together - from how we position the brand to what we tell the audiences.
Consulting
Creative Team Audit Hourly Consultations Part-time In-house Creative Director
If you don’t know where to start with building creative teams, just need a sounding board, or need a Creative Director but don’t have the budget for it, getting me on board as a consultant is always an option.
Top Clients
Swiggy
Instamart
SleepyCat
super.money
Zivame
UrbanCompany
Kulfi Collective
Amazon
Swiggy
Instamart
SleepyCat
super.money
Zivame
UrbanCompany
Kulfi Collective
Amazon
Swiggy
Instamart
SleepyCat
super.money
Zivame
UrbanCompany
Kulfi Collective
Amazon
MANIFESTING
Duolingo
Spotify
Netflix
Amazon Prime Video
Lahori Zeera
Duolingo
Spotify
Netflix
Amazon Prime Video
Lahori Zeera
Duolingo
Spotify
Netflix
Amazon Prime Video
Lahori Zeera
AWARDS &
RECOGNITION
Indiantelevision.com’s Top 100 Most Notable Women, 2021
Voted among the top 100 women in media & entertainment, advertising and marketing by Indiantelevision.com
Impact Magazine’s Top 50 Most Influential Women, 2020
Voted no. 24 among the top 50 most influential women in media, advertising and marketing by Impact Magazine.
Cannes Lions 2019 See It Be It Shortlist
See It Be It is an initiative developed and funded by Cannes Lions, working towards equal representation of female and male creative directors across the industry. There were 760 applicants to the 2019 programme, of which 30 made it to the shortlist.
Spikes Asia 2025
Bronze: Script – Museum Of Boobs
Good Ads Matter Awards 2025
- Bronze: Best Ad (Online) – Museum Of Boobs - Shortlist: Writing For Advertising (English) – Museum Of Boobs - Shortlist: Humour – The Meh Film
Kyoorius Creative Awards 2025
- Blue Elephant: Online & Social Films (30 – 60 seconds) –Museum Of Boobs - Purple Elephant: Zee Equality Award – Museum Of Boobs - Baby Elephant: Film Craft (Writing & Scripts) – Museum Of Boobs - Baby Elephant: Online & Social Films (More Than 60 seconds) – The Meh Film
Kyoorius Creative Awards 2024
Purple Elephant: Zee Equality Awards – Film – Aliens Vs. Women
Kyoorius Creative Awards 2020
- Blue Elephant: Digital Marketing – Apps, Tools & Utilities – What the Falooda - In-book Winner: Direct Response – Film – What the Falooda - In-book Winner: Film Advertising – Single Spot (61+ Seconds) – What the Falooda - In-book Winner: Innovative Use Of Digital Platforms or Technology – What the Falooda - In-book Winner: Non-Interactive Films – Advertising – What the Falooda - In-book Winner: Social Media – Community Building – Musical Chairs
Abbys 2019
- Bronze: Audio Visual Digital – Corporate – What’s In a Name - Bronze: Audio Visual Digital – Corporate – Real Life Santas Other Shortlists: - Digital – Direct Response – What’s In a Name - PR – Corporate – What’s In a Name - Gender Sensitivity – Real Life Santas
Kyoorius Design Awards 2017
In-book Winner: Design for Books – Drift: A Collection of Tiny Bedtime Tales
Kyoorius Creative Awards 2017
- Blue Elephant: Writing for Direct – English – Drift: A Collection of Tiny Bedtime Tales - In-book Winner: Direct Response – Digital for Mattress Tester - In-book Winner: Use of Social Media for Mattress Tester
Abbys 2017
- Gold: Public Relations – Corporate – Mattress Tester - Bronze: Social Media – Content – Mattress Tester Other Shortlists: - Digital – Direct Response – Mattress Tester - Digital Craft – Writing – Reclaim Your Space - Film Single – Corporate – Let’s Create Brand Film
Abbys 2015
- Silver: Print Craft – Copywriting (Below 100 Words) – All That’s Good - Bronze: Craft in Design – Copywriting – All That’s Good - Gold: OOH – Food & Beverages – All That’s Good - Gold: OOH – Business & Home Services –Rustomjee - Bronze: OOH – Business & Home Services – Rustomjee - Silver: OOH – Corporate – Rustomjee - Silver: Film – Business & Home Services – Karma Pest Control 18 other shortlists across categories
Kyoorius Creative Awards 2015
- Blue Elephant: Ad/Promotional Film 61+ sec – Karma Pest Control - Blue Elephant: Writing for Film Advertising – Karma Pest Control
Jury
- Meta Reels Impact Awards – July 2025 - Good Ads Matter Awards – May 2025 - Kyoorius Creative Awards – May 2025 - Kyoorius Creative Awards – June 2023 - Kyoorius Creative Awards – May 2022 - Kyoorius Design Awards – Nov 2021 - YouTube Works Awards – Apr 2021
Indiantelevision.com’s Top 100 Most Notable Women, 2021
Voted among the top 100 women in media & entertainment, advertising and marketing by Indiantelevision.com
Impact Magazine’s Top 50 Most Influential Women, 2020
Voted no. 24 among the top 50 most influential women in media, advertising and marketing by Impact Magazine.
Cannes Lions 2019 See It Be It Shortlist
See It Be It is an initiative developed and funded by Cannes Lions, working towards equal representation of female and male creative directors across the industry. There were 760 applicants to the 2019 programme, of which 30 made it to the shortlist.
Spikes Asia 2025
Bronze: Script – Museum Of Boobs
Good Ads Matter Awards 2025
- Bronze: Best Ad (Online) – Museum Of Boobs - Shortlist: Writing For Advertising (English) – Museum Of Boobs - Shortlist: Humour – The Meh Film
Kyoorius Creative Awards 2025
- Blue Elephant: Online & Social Films (30 – 60 seconds) –Museum Of Boobs - Purple Elephant: Zee Equality Award – Museum Of Boobs - Baby Elephant: Film Craft (Writing & Scripts) – Museum Of Boobs - Baby Elephant: Online & Social Films (More Than 60 seconds) – The Meh Film
Kyoorius Creative Awards 2024
Purple Elephant: Zee Equality Awards – Film – Aliens Vs. Women
Kyoorius Creative Awards 2020
- Blue Elephant: Digital Marketing – Apps, Tools & Utilities – What the Falooda - In-book Winner: Direct Response – Film – What the Falooda - In-book Winner: Film Advertising – Single Spot (61+ Seconds) – What the Falooda - In-book Winner: Innovative Use Of Digital Platforms or Technology – What the Falooda - In-book Winner: Non-Interactive Films – Advertising – What the Falooda - In-book Winner: Social Media – Community Building – Musical Chairs
Abbys 2019
- Bronze: Audio Visual Digital – Corporate – What’s In a Name - Bronze: Audio Visual Digital – Corporate – Real Life Santas Other Shortlists: - Digital – Direct Response – What’s In a Name - PR – Corporate – What’s In a Name - Gender Sensitivity – Real Life Santas
Kyoorius Design Awards 2017
In-book Winner: Design for Books – Drift: A Collection of Tiny Bedtime Tales
Kyoorius Creative Awards 2017
- Blue Elephant: Writing for Direct – English – Drift: A Collection of Tiny Bedtime Tales - In-book Winner: Direct Response – Digital for Mattress Tester - In-book Winner: Use of Social Media for Mattress Tester
Abbys 2017
- Gold: Public Relations – Corporate – Mattress Tester - Bronze: Social Media – Content – Mattress Tester Other Shortlists: - Digital – Direct Response – Mattress Tester - Digital Craft – Writing – Reclaim Your Space - Film Single – Corporate – Let’s Create Brand Film
Abbys 2015
- Silver: Print Craft – Copywriting (Below 100 Words) – All That’s Good - Bronze: Craft in Design – Copywriting – All That’s Good - Gold: OOH – Food & Beverages – All That’s Good - Gold: OOH – Business & Home Services –Rustomjee - Bronze: OOH – Business & Home Services – Rustomjee - Silver: OOH – Corporate – Rustomjee - Silver: Film – Business & Home Services – Karma Pest Control 18 other shortlists across categories
Kyoorius Creative Awards 2015
- Blue Elephant: Ad/Promotional Film 61+ sec – Karma Pest Control - Blue Elephant: Writing for Film Advertising – Karma Pest Control
Jury
- Meta Reels Impact Awards – July 2025 - Good Ads Matter Awards – May 2025 - Kyoorius Creative Awards – May 2025 - Kyoorius Creative Awards – June 2023 - Kyoorius Creative Awards – May 2022 - Kyoorius Design Awards – Nov 2021 - YouTube Works Awards – Apr 2021
Indiantelevision.com’s Top 100 Most Notable Women, 2021
Voted among the top 100 women in media & entertainment, advertising and marketing by Indiantelevision.com
Impact Magazine’s Top 50 Most Influential Women, 2020
Voted no. 24 among the top 50 most influential women in media, advertising and marketing by Impact Magazine.
Cannes Lions 2019 See It Be It Shortlist
See It Be It is an initiative developed and funded by Cannes Lions, working towards equal representation of female and male creative directors across the industry. There were 760 applicants to the 2019 programme, of which 30 made it to the shortlist.
Spikes Asia 2025
Bronze: Script – Museum Of Boobs
Good Ads Matter Awards 2025
- Bronze: Best Ad (Online) – Museum Of Boobs - Shortlist: Writing For Advertising (English) – Museum Of Boobs - Shortlist: Humour – The Meh Film
Kyoorius Creative Awards 2025
- Blue Elephant: Online & Social Films (30 – 60 seconds) –Museum Of Boobs - Purple Elephant: Zee Equality Award – Museum Of Boobs - Baby Elephant: Film Craft (Writing & Scripts) – Museum Of Boobs - Baby Elephant: Online & Social Films (More Than 60 seconds) – The Meh Film
Kyoorius Creative Awards 2024
Purple Elephant: Zee Equality Awards – Film – Aliens Vs. Women
Kyoorius Creative Awards 2020
- Blue Elephant: Digital Marketing – Apps, Tools & Utilities – What the Falooda - In-book Winner: Direct Response – Film – What the Falooda - In-book Winner: Film Advertising – Single Spot (61+ Seconds) – What the Falooda - In-book Winner: Innovative Use Of Digital Platforms or Technology – What the Falooda - In-book Winner: Non-Interactive Films – Advertising – What the Falooda - In-book Winner: Social Media – Community Building – Musical Chairs
Abbys 2019
- Bronze: Audio Visual Digital – Corporate – What’s In a Name - Bronze: Audio Visual Digital – Corporate – Real Life Santas Other Shortlists: - Digital – Direct Response – What’s In a Name - PR – Corporate – What’s In a Name - Gender Sensitivity – Real Life Santas
Kyoorius Design Awards 2017
In-book Winner: Design for Books – Drift: A Collection of Tiny Bedtime Tales
Kyoorius Creative Awards 2017
- Blue Elephant: Writing for Direct – English – Drift: A Collection of Tiny Bedtime Tales - In-book Winner: Direct Response – Digital for Mattress Tester - In-book Winner: Use of Social Media for Mattress Tester
Abbys 2017
- Gold: Public Relations – Corporate – Mattress Tester - Bronze: Social Media – Content – Mattress Tester Other Shortlists: - Digital – Direct Response – Mattress Tester - Digital Craft – Writing – Reclaim Your Space - Film Single – Corporate – Let’s Create Brand Film
Abbys 2015
- Silver: Print Craft – Copywriting (Below 100 Words) – All That’s Good - Bronze: Craft in Design – Copywriting – All That’s Good - Gold: OOH – Food & Beverages – All That’s Good - Gold: OOH – Business & Home Services –Rustomjee - Bronze: OOH – Business & Home Services – Rustomjee - Silver: OOH – Corporate – Rustomjee - Silver: Film – Business & Home Services – Karma Pest Control 18 other shortlists across categories
Kyoorius Creative Awards 2015
- Blue Elephant: Ad/Promotional Film 61+ sec – Karma Pest Control - Blue Elephant: Writing for Film Advertising – Karma Pest Control
Jury
- Meta Reels Impact Awards – July 2025 - Good Ads Matter Awards – May 2025 - Kyoorius Creative Awards – May 2025 - Kyoorius Creative Awards – June 2023 - Kyoorius Creative Awards – May 2022 - Kyoorius Design Awards – Nov 2021 - YouTube Works Awards – Apr 2021
