Blissclub
Aliens Vs. Women
A series of films designed to get men to lean in more at home, so women can spend more time engaging in pysical acitivity.
Research indicates that one of the main reasons why women don't engage in as much physical activity as they should is because of the amount of work they need to do at home. As an activewear brand, Blissclub wanted to champion healthier lifestyles for women. So, we created a series of films nudging partners to lean in more towards household chores so women could spend time working out without interruptions.
Client
Blissclub
Work
Aliens Vs. Women
Year
2024
Services
Credits
Shikha Gupta (Writer, Creative Director) Bilal Eya (Director) Kishan A (DOP) Jayati Singh (Producer) Ritwika Gundu (Stylist)
