Wellbeing Nutrition
Hard Pill To Swallow
A series of films to launch Wellbeing Nutrition's Oral Thin Strips.
The biggest advantage that oral thin strips have over other forms of supplements is their convenient format. We needed to highlight this without directly attacking the traditional pills and tablets. And thus was born the 'Hard Pill To Swallow' campaign.
Client
Wellbeing Nutrition
Work
Hard Pill To Swallow
Year
2026
Services
Credits
Shikha Gupta (Writer, Creative Director) Footloose Films (Production House)