Zivame

Zivame was one of India's first online lingerie stores and had for years been a market leader. However, with a lot of new brands entering the market, Zivame had started to lose its sheen and - with it - customers. The task at hand was to shake off Zivame's image as a fuddy-duddy brand and let audiences know that they were the only brand that actually understood women's bodies and catered to every kind of breast profile. Results: Organic web traffic grew by 260%, organic app traffic by 13%, and retail footfall by 10% during the campaign period. The film also picked up multiple awards at Spikes Asia, Kyoorius Creative Awards, and The Good Ads Matter Awards.