super.money

super.money was entering the market at a time when most people were already habituated to other UPI apps. But, we also knew that users had one big problem with their current UPI apps - their shitty rewards. Given super.money's promise to ONLY offer cashback, this film hit the encumbants where it hurt most and helped launch super.moeny as the UPI to be on. The film was a result of a four-month long consulting gig, during which time I worked on the brand's postioning, tone of voice, and social media strategy. Post this, I also helped build their social media presence with my team for six months.