The Times Of India

Bangalore is on the brink of disaster and will soon be one of the first major cities in the world to hit Day Zero. The city's infrastructure is buckling under the pressure of its burgeoning population, leaving millions without reliable access to water. The summer of 2024 offered a chilling preview of what's to come, when entire neighbourhoods went without running water for weeks. While government efforts remain slow and disjointed, individuals still have the power to make a difference by adoptiong simple measures to save litres of fresh water every day. This campaign was crafted proactively for The Times Of India, which the brand generously offered to run.