Swiggy
Try Something New
An IPL camapign featuring Swiggy's beloved Gulab Jamun Uncle eating everything but a gulab jamun.
In 2018, Swiggy's first IPL campaign featuring THE Gulab Jamun Uncle went live. In 2020, when the campaign needed to encourage customers to explore new restaurants and dishes, we brought uncle back to deliver the message.
Client
Swiggy
Work
Try Something New
Year
2020
Services
Credits
Shikha Gupta (Writer, Creative Director) ZigZag Films (Production House)
