Swiggy

Blue collar jobs in India still don't command the same respect as desk jobs. And when Swiggy was facing high attrition among its delivery fleet, a chance comment by a delivery partner during research confirmed this. He said, "Bahut bura lagta hai... app par naam likha hota hai, phir bhi hummein 'Swiggy' bulatein hain." (It feels terrible... our names are mentioned on the app, but they still call us 'Swiggy'.") This film was born in response to this comment. Results? Please refer to your delivery partners and cab drivers by their names when greting them to find out.